6 Ways to Appeal to a Younger Audience

Brevin Luehring

The modern world is fast and constantly changing. Your stocks go up and down by the day. Modern day trends come and go with each week. We’re living in an endless cycle of creation, development, and adaptation. If you’re a business trying to succeed in this accelerating market you better keep up.


What is the best way to stay ahead of the market, you ask? The simple answer: Anticipate. As a business you should always be anticipating how the needs and desires of your consumers will change in both the short term and the long term. A great way to guarantee the longevity of your success is to appeal to a younger audience. By targeting the next generation of consumers you are setting yourself up, not just to be profitable now, but to be profitable for years to come. Here are 6 ways that your business can establish a lifelong audience by appealing to the next generation of consumers:


1. Emphasize Your Brand Personality


Relatability sells. There’s no question that people with similar interests and personalities have an easier time getting along with one another than those who drastically differ. The same is true for consumer - business relationships. If your brand presents itself as a brand that embodies quality, inclusion, and a spirit for adventure then you’ll appeal to a broad and youthful audience. If, however, your brand appears to embody things like conformity or security then the range of consumers you’ll appeal to will be narrow and limited. Find your style - your brand identity - and run with it; the consumers will follow.


2. Focus on Visuals


If a picture is worth a thousand words then how many words is a video worth? The truth is that visual media is a faster and more effective way to reach and influence consumers. Instead of writing an entire page endorsing your brand or your product just make a short video clip that presents the same information. Your audience, especially a younger audience, is much more likely to take 30 seconds to watch a video than to take 3 minutes reading a paragraph. Make it easy for your audience to know you and your product and they’ll make it easy for you to grow.


3. Work with Millennials


What better way to understand the needs and desires of the next generation of consumers than to work alongside them? By hiring millennials you’re giving yourself an opportunity to see firsthand what they like, how they think, and how they envision the future. They are the best tool of reference you can have when trying to figure out how to plan for the future of your business.



4. Get on Their Level


Today’s youth and social media go hand-in-hand. They are in constant interaction with one another, and there’s no reason you shouldn’t be too. If your business doesn’t have a presence on Facebook, Twitter, or Instagram you are eating dust. These social platforms are without a doubt the best way to reach a younger audience, and by utilizing them as marketing platforms you will dramatically increase the size of your consumer audience.



5. Be Different


Arguably the most difficult thing for a business in today’s overly saturated market to do is stand out. No matter what service or product you’re selling there are at least a hundred other companies selling the same thing. There is nothing more disinteresting to a young generation than more of the same, so don’t be afraid to break the status quo and try something bold or entirely new to entice a broader audience. After all, there’s no such thing as bad publicity.



6. Set a Good Example


If there is one thing that we can all agree on it’s that we want to create for ourselves a better future, and no one can relate to this more than today’s youth. If your brand stresses the importance of making the world a better place you’ve got a better chance of appealing to a younger audience. Donate a percentage of your profits to charity, advocate for social change, work with companies that are making strides to lower their impact on the environment. By showing that your brand is making an effort to create a better future you’re showing that you’re a leader, and leaders demand followers, or in this case, consumers.

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